10 STORE GROCERY CHAIN IN THE MID-WEST USA SELECTS ADC'S INTERSTORE.NET FRESH ITEM MANAGEMENT

Tampa, Fla. (March 10, 2011) – Applied Data Corporation (ADC), a leading provider of fresh item, recipe management, and scales management software to the grocery retail and food service industries, announces that a 10 store chain in the Mid-West USA has licensed ADC's InterStore.NET suite of software for their Fresh Item Management (FIM) initiative.

ADC's InterStore.NET centrally manages fresh category item details and provides stores with tools to better manage every aspect of their fresh departments and fresh inventories.

"We have seen a 3% reduction in fresh shrink by implementing ADC's InterScale Scales Management, Shrink Management and Markdown Modules," said the FIM Project Manager.

The retailer employed a thorough Request For Proposal (RFP) process, seeking a FIM solution that could be implemented in phases. ADC's ability to provide a modular, configurable FIM solution addressed the retailer's priority to incrementally integrate the FIM solution into their business.

"The client saw that ADC's software is a modular suite and that we work with each of our clients to ensure that all of their FIM needs are met," said Mark Molter, ADC's Director of Channel Development. "They desired a solution that would increase efficiencies in each of their stores, as well as in their central production kitchen that supplies their stores."

InterStore.NET helps make fresh item processes easier for store and headquarters associates to complete—while reducing costs. InterStore.NET also reduces the grocer's perishable waste and increases fresh sales by ensuring that adequate amounts of fresh items are produced and moving through their fresh categories.

"Our clients rely on ADC's rich set of modules within the InterStore.NET FIM suite to make their fresh department operations more efficient. InterStore.NET uses web-based technologies to better manage inventory at the stores and to provide better information to enterprise systems—such as merchandising and supply chain," stated Steve Loveridge, ADC's President and CEO.

For additional information, please contact:
Jamie Dedel
ADC, Inc.
+1.813.849.1818 Ext. 238
www.ad-c.com.

About ADC
Since 1989, Applied Data Corporation (ADC) has specialized in the development of data-management solutions for the supermarket, grocery and fresh-food industries. The InterScale scales management software developed by ADC is a global technology leader for host management of supermarket barcode-printing scales. The InterScale system is a member of ADC's InterStore.NET suite of fresh applications which includes: InterScale scales management, NutriGen recipe management and P-Cubed shrink management, fresh inventory management and perishable production planning and ordering. InterStore.NET consolidates ADC's lead in the Fresh Item Management (FIM) market with an integrated fresh framework to provide greater efficiencies and optimize production in the grocer's fresh-retail departments.

ADC has a history of pioneering and developing evolutionary web-centric solutions. Successful products include the iScale solid-state scale server hardware as a carrier of InterScale software into the store. ADC's innovation and lowest total cost of operation solutions have proven to be a value to clients by delivering continuous return on investment. ADC is dedicated to continuing this evolutionary benefit for our clients. For more information on ADC visit www.AppliedDataCorp.com, www.InterStore.NET or www.ad-c.com.

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